U.S. Life Insurance Firm
IFC
- Advised on entry into the Japanese market and facilitated both internal and external communications
- Advised management on establishing good relations with multiple media tiers to facilitate branding and risk management
- Helped structure a unique business model and provided marketing support by conducting industry-wide surveys, holding educational events, arranging for third-party tie-ups, and creating marketing and communications tools
- Lobbied opinion leaders and developed speaking opportunities to generate a favorable environment for the company’s business
- Got the company heard in MoF and FSA committees
- Implemented M&A communications and supported investor-relations activities
As a result, the company
- Raised its market profile and found its business model better recognized
- Was positioned as a business sector leader both in Japan and globally
- Obtained hybrid and favorable media coverage
- Avoided being treated as an “invasive species” company
- Established and strengthened favorable relations with media leadership through regular meetings