U.S. Banking Group

IFC

Developed the communications strategy and plans, including key messages, positioning, and the mission statement, as well as improving the web site, media kits, and marketing materials
Built robust relations with senior editors at major media to buttress the company’s standing
Cultivated opinion leaders to generate a positive environment for the company
Built upon the company’s strengths to develop a unique business model for enhanced trustworthiness
Screened potential customers, including financial institutions and pension funds, and implemented specific marketing programs to grow the client’s business in Japan
Developed speaking opportunities large and small at seminars, symposiums, and panel discussions

Successfully launched its new financial products in Japan
Garnered increased interest and a better understanding of the company, as demonstrated in its media coverage and expanding customer base
Successfully raised customer awareness through its published articles and television coverage
Was invited to speak to FSA and TSE study committees
Was positioned as the leader in its business sector