Global Real Estate Investment Manager

IFC

Provided communications consulting for top management
Functioned as the Japan desk for the company’s global communications
Developed a comprehensive communications plan, including key messages, positioning, and a mission statement, as well as producing marketing materials, the web site, and a company profile
Generated a positive environment for the company in Japan
Screened prospective tenants, real estate owners, and potential business partners (institutional investors, public authorities, and companies) and implemented specific communications programs in support of each business section’s objectives
Developed speaking opportunities at seminars, symposiums, and business association meetings
Developed a communications and marketing plan to increase recognition and appeal directly to business targets
Utilized IFC’s network to approach pension funds and institutional investors in support of marketing efforts
Planned and implemented a crisis communications strategy and system

Saw significantly increased recognition and visibility as a global leader in the industry
Achieved increased investment opportunities and expanded market presence
Established good relations with business partners, including financial institutions, business corporations, and industry associations
Blunted reputation damage in the face of negative events